ITOMAC assessment & workshop

WITCcE — What Is The Customer Experience?

A short question that resets how every team — not just the customer-facing ones — sees the customer they ultimately serve.

Like OpsAlign, it starts with an assessment — just a human one, not an operational one — and hands each learner instant, personalized next steps instead of a one-size-fits-all course.

The framework

Big-C, little-c

Every team already serves a Big-C Customer — the external, ultimate consumer of what the organization delivers. Most teams also serve a little-c customer: the colleague or team downstream who depends on their work. WITCcE gives a team line of sight to both.

Line of sight

Connecting daily work back to the customer it ultimately affects.

Empathy through proximity

Understanding built by getting closer to the customer, not further away.

Activity vs. impact

Being busy is not the same as making a difference the customer feels.

Bring WITCcE to your team

Three ways in, one framework.

Start free, license it for your organization, or bring in a facilitator — remote or on-site.

Free

Self-Check + Toolkit

A 5-minute self-assessment scoring your team on line of sight, empathy through proximity, and activity vs. impact — with instant results and a downloadable toolkit built around “The WITCcE 10.”

Take the Self-Check

FOR HR & CIO TEAMS

Team license

Self-Paced Course

Every learner opens with the WITCcE self-assessment; the platform routes them straight into the modules that match their gaps — instant, personalized learning, not one-size-fits-all video, plus a completion record for each seat.

Volume pricing — contact for a quote

License WITCcE for Your Team

Facilitated

Guided Workshop

Opens with the same self-assessment, then a live, two-phase workshop for your leadership team — two structured sessions with real fieldwork in between. Delivered remotely or on-site.

Priced per engagement — contact for details

Book a Workshop