ITOMAC assessment & workshop

WITCcE — What Is The Customer Experience?

A short question that resets how every team — not just the customer-facing ones — sees the customer they ultimately serve.

Like OpsAlign, it starts with an assessment — just a human one, not an operational one — and hands each learner instant, personalized next steps instead of a one-size-fits-all course.

The framework

Big-C, little-c

Every team already serves a Big-C Customer — the external, ultimate consumer of what the organization delivers. Most teams also serve a little-c customer: the colleague or team downstream who depends on their work. WITCcE gives a team line of sight to both.

Line of sight

Connecting daily work back to the customer it ultimately affects.

Empathy through proximity

Understanding built by getting closer to the customer, not further away.

Activity vs. impact

Being busy is not the same as making a difference the customer feels.

Getting started

Free self-check. Team licensing. Guided workshops.

Every path into WITCcE starts the same way — a short self-assessment that scores a team on line of sight, empathy through proximity, and activity vs. impact, and hands back a personalized result instead of a one-size-fits-all course. From there, organizations can license the self-paced course for the full team, or bring in a facilitator for a live, two-phase workshop with real fieldwork in between — delivered remotely or on-site.

“See it. Trace it. Change it.”

Take the self-check, license it, or book a workshop — all on our dedicated site.

WITCcE.com is home to the assessment, the self-paced course, workshop booking, and pricing.

Continue to WITCcE.com →